Privacy Policy

MM GOODS Ltd — Privacy Policy

Last updated: 26 September 2026

This policy explains how MM GOODS Ltd (“we”, “us”) collects and uses personal information when you visit mmgoods.co.uk, create an account, place an order, contact us, leave a review or subscribe to marketing emails. MM GOODS Ltd is the data controller for this information.

1. Who we are

MM GOODS Ltd, company number 12805295, is a company registered in England and Wales.

Registered address: Unit 6D Duck Farm Court, Station Way West, Aylesbury, Buckinghamshire, HP20 2SQ, United Kingdom.

Email: info@mmgoods.co.uk Telephone: +44 3333 391127 Website: https://mmgoods.co.uk

2. Information we collect

Name, email address, telephone number, billing and delivery address
Order details: purchase history, delivery, returns and refunds
Account details and preferences
Messages, enquiries and customer-service correspondence
Product reviews: rating, review text and the name or nickname you choose to display; your email address and IP address are also collected but are never displayed publicly
Newsletter subscription, consent and unsubscribe records, and — only if you opt in — email open and click data
Technical data: IP address, browser, device and cookie identifiers

We do not receive or store your full card number or security code. Payments are processed by the payment provider shown at checkout; we only receive transaction and payment-status details needed to process and record your order.

3. How and why we use your information

To process orders and payments, arrange delivery, manage returns and refunds, and provide customer-account functions — necessary to perform our contract with you, or to take steps you request before entering into one. Providing this information is required to place an order; without it we cannot process or deliver your order.
To send service messages, such as order confirmations, dispatch, tracking and return updates — necessary to perform our contract.
To publish and manage product reviews — your consent to publish, and our legitimate interest in managing genuine customer feedback and preventing abuse.
To send marketing emails and, where you separately opt in, track opens and clicks — your consent, which you can withdraw at any time without affecting processing carried out before withdrawal.
To meet tax, accounting and other legal requirements — compliance with a legal obligation.
To maintain website security, prevent fraud or misuse, and establish or defend legal claims — our legitimate interests, balanced against your rights.

4. Automated decision-making

To help prevent fraudulent payments, our payment provider uses automated fraud-screening rules — for example, checks against payment details linked to known fraud, and card verification code (CVC) checks. Depending on the result, an order may be automatically declined without prior review by a member of our team. This screening applies only to the specific payment concerned and does not involve wider profiling of your behaviour or characteristics. If your order is declined and you believe this was a mistake, contact us at info@mmgoods.co.uk so we can review it.

5. Cookies

Our website uses essential cookies needed for functions such as the shopping basket, checkout, security and account access. With your permission, we may also use non-essential cookies for analytics or similar purposes. You can manage non-essential cookies through our cookie banner and your browser settings. See our Cookie Policy for details.

6. Who we share information with

We share personal information only where needed, with:

website, hosting and IT service providers
payment providers shown at checkout
email marketing and newsletter providers
delivery and logistics providers
cookie-consent, analytics, advertising and website-performance providers, where enabled” as a recipient category
accountants, insurers, professional advisers and fraud-prevention or security providers
regulators, law-enforcement bodies, courts and public authorities, where required
a buyer, seller or adviser involved in a genuine business reorganisation or sale, subject to appropriate safeguards

Our providers may use personal information only for the services we’ve agreed with them, under contract. We do not sell personal information.

7. International transfers

Some of our service providers may process information outside the United Kingdom. Where this happens, we use a lawful transfer mechanism, such as UK adequacy regulations or approved contractual safeguards, and take appropriate steps to protect the information.

8. How long we keep information

We keep personal information only for as long as necessary for the purposes described in this policy and to meet applicable legal, tax, accounting, fraud-prevention and dispute-resolution requirements.

When deciding how long to keep information, we consider the type and sensitivity of the information, why we use it, applicable legal requirements and whether it may be needed to establish, exercise or defend legal claims. When information is no longer required, it is deleted or anonymised.

You may contact us if you would like further information about the retention period that applies to your personal information.

9. Security

We use appropriate and proportionate technical and organisational measures to protect personal information against accidental or unlawful loss, alteration, disclosure, destruction or unauthorised access. Access is limited to authorised persons and service providers who need it for their work. No method of electronic transmission or storage can be guaranteed completely secure.

10. Your rights

Depending on the circumstances and the lawful basis we rely on, you may have the right to:

ask for access to your personal information;
ask us to correct inaccurate or incomplete information;
ask us to delete information;
ask us to restrict how information is used;
object to processing based on legitimate interests;
object at any time to the use of your information for direct marketing;
withdraw consent at any time; and
receive certain information in a portable format.

Your right to object to direct marketing is absolute.

To exercise a right, email info@mmgoods.co.uk. We may ask for information reasonably necessary to verify your identity. These rights are subject to applicable legal conditions and exemptions. We will respond without undue delay and normally within one month. Where permitted by law, this period may be extended for a complex request or multiple requests, and we will tell you if an extension is required.

11. Complaints

To make a complaint about how we use your personal information, email info@mmgoods.co.uk and identify your message as a data-protection complaint. We will acknowledge your complaint within 30 days, take appropriate steps to investigate it, keep you informed and communicate the outcome without undue delay.

You also have the right to complain to the Information Commissioner’s Office through ico.org.uk/make-a-complaint or by calling 0303 123 1113.

12. Children

Our website is intended for adults and is not designed or marketed specifically to children. We do not knowingly collect personal information from children for marketing purposes. If you believe that a child has provided us with personal information, please contact us so we can investigate and take appropriate action, including deletion where appropriate and lawful.

13. Changes to this policy

We may update this policy from time to time. The current version and its last-updated date will be published on our website.

14. Contact us

MM GOODS Ltd

Unit 6D Duck Farm Court, Station Way West, Aylesbury, Buckinghamshire, HP20 2SQ, United Kingdom

Email: info@mmgoods.co.uk Telephone: +44 3333 391127